Few days ago, thanks to the people on Serbia's Ambassador To The World, I found two brand new online promotional videos aimed at promoting investment opportunities in Vojvodina. The creator is an awkward named Vojvodina Investment Promotion, or VIP.
As you may know, Serbia in general didn’t have a stellar experience with TV promotional campaigns. The last big video, or to be precise, TV commercial that aired on CNN was, in my opinion, a failure. It looked like it was made by a bored film student stuck in a editing room with a lot of generic, bland shots of nature scenes, unrecognizable buildings and too many churches that are important, but didn’t catch the eye of an international viewer (if I’m not mistaken, one of them isn’t even on Serbian soil, it’s actually located across the Danube border in Romania).
Although it wasn’t a tacky attack on the scenes, this kind of flat promotion isn’t going to do anything, especially having in mind that every other country in the region created a targeted campaign. Croatia, for example, has the fantastic tag-line: Mediterranean as it one was, and the whole campaign revolves around it, cleverly distancing that country from other, similar offers like Greece, meanwhile painting those locations as too commercialized.
But, here are the VIP videos:
So, what are my thoughts?
Overall, I think they are pretty solid. Again, they are focusing on a traditional vision, and the look of the videos needs more color correction, so that those green and golden fields stand out, instead of being gray. Good thing is the listing of facts and advantages of investing in Vojvodina. Even better are the commentaries in the second video, where business leaders from abroad talk about their experiences working here.
But, the thing I like the best about it – the slogan. Come and grow. It’s simply fantastic.
All in all, I see these videos as a step in the right direction.
What do you think?
Subscribe to:
Post Comments (Atom)
Dear Blogger
ReplyDeleteA good analysis of pormotion videos of Serbia. I would like to share some info with you. Citymedia foundation(http://citymediafoundation.org) has launched www.city.vi , a network of 68,000 city specific video sites, where you can share videos about cities and regions across the world. like for Belgrade videos you can visit http://Belgrade.vi . You can also find out about other cities that you are interested . Hope to see you there
Good promotion videos. I wrote two posts about Novisad myself. I didn't spot the church in Romania you talk about, in the first spot ?!
ReplyDelete@Traveling Hawk
ReplyDeleteNo, the church isn't in these videos - it's in the older ones, I guess you can find them on youtube.
BTW, cool site :)
I have been reading and looking for articles on the same subject since long, but happily I finally got the information from your article, but unfortunately I came across the article after my project got over.
ReplyDeleteHello!
ReplyDeleteI am emailing from a leading advertising agency based in London. I am getting in touch with you as I am looking for quality websites, such as yours, to place some adverts on your website and would like to know if this is something which would be of interest to you.
The placements of our adverts are contextually matched to the content on the page, therefore relevant.
Do let me know if you are interested to discuss any partnerships with us as we feel the positioning of your website will have strong benefits for both parties.
Please email me back with your thoughts or questions.
Kind regards,
Sheryll Zamora