Soulfood Serbia

An interesting new promotional video, shot for the National Tourism Organisation of Serbia. It's main theme - the rich and very diverse culinary traditions in the country. It has generated a lot of buzz domestically, but most of it come from the portrayal of different regions, a peoples oppinions about what was overexposed, and what didn't get enough attention.

Personally, I think it a step in the right direction, expecially after seeing our previous horendes attmpts at making something even resembeling a cool tourist promo.
Is it mind-blowing? No, my main complaint is that the visual style is trying to compensate a relativly unoriginal idea. But, on the other hand, the video was shot so it looks really smooth and easy.

Check it out for yourself:

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